Digital Marketing Strategist

    • Job Tracking ID: 512909-697717
    • Job Location: Fenton, MO
    • Job Level: Mid Career (2+ years)
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: August 12, 2019
    • Years of Experience: 2 - 5 Years
    • Starting Date: ASAP
Invite a friend
facebook LinkedIn Twitter Email


Job Description:

Beckwood leverages nearly 40 years of engineering and manufacturing experience to produce high-quality hydraulic press systems for a wide range of industries and applications. Our customers are in a variety of industries including aerospace & defense, energy/oil & gas, automotive, construction, agricultural and more ranging from small, independent manufacturers to multi-national corporations with global footprints.

It is Beckwood’s employees who have continually set us apart. Our team’s belief system in customer satisfaction, communications and a can-do attitude make us a great place to work!

We are in search of a Digital Marketing Strategist to join our team. This individual will be responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across all channels and using creative thinking to carry integrated digital marketing campaigns from concept to execution.

Primary Responsibilities:

  • Plan and execute all web, SEO/SEM, email, social media, and display advertising campaigns
  • Manage PPC search campaigns to generate inbound leads and relevant website traffic
  • Measure and report on the performance of all digital marketing campaigns and assess against goals (ROI)
  • Manage social media presence, audience engagement, and growth
  • Maintain all aspects of company website, including flow and user experiences
  • Collaborate with internal teams to develop creative content for digital consumption
  • Identify market trends and insights, and optimize spending and performance accordingly
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Evaluate emerging technologies; provide thought leadership and perspective for adoption where appropriate
  • Maintain corporate CRM system (Salesforce), ensuring data is accurate and timely
  • Aid in preparing the annual marketing budget using historical spending data and market trends
  • Film, edit, produce, and distribute all company videos
  • Additional tasks as requested to support internal project teams

Experience and Skills:

  • BA / BS in marketing or related field
  • 3+ years of experience in B2B digital marketing and advertising
  • Experience setting up and optimizing PPC search campaigns (Google Adwords, Microsoft Ads)
  • Fluent in Microsoft Office (especially Excel)
  • Fluent in website administration tools (Wordpress, C-Panel, LiquidWeb)
  • Fluent in marketing automation tools (Hubspot, Hootsuite)
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Strong analytical skills and data-driven thinking

Preferred Skills:

  • Working knowledge of Adobe Creative Suite (InDesign, Photoshop, Illustrator)
  • Basic film directing and editing skills (Premier Pro, After Effects)
  • Working knowledge of HTML, CSS, and JavaScript
  • Experience administrating Salesforce.com or similar CRM platform
  • Solid knowledge of website and SEO/SEM analytics tools (Google Analytics, MozPro, SpyFu)
  • Knowledge of inbound lead generation practices
  • Experience creating B2B content for Manufacturing or similar industry

About You:

  • Highly creative with experience identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Out-of-the-box thinker with a can-do attitude!
  • Strong analytical skills and data-driven thinking
  • Knack for multi-tasking while maintaining quality and meeting deadlines.
  • Comfortable being a self-starter and team player, depending on the task at hand.
  • Flexible to changing environments and can absorb information quickly.
  • Undeniable passion for digital marketing!

Benefits

  • We offer a competitive base salary, bonus and comprehensive benefits package
  • 401(k) Profit Sharing